What I love about copywriting, copyediting, and proofreading is taking the foundation of grammar rules as the primary basis to communicate a series of thoughts, factual information, instruction, service or product detail, or ideas, as represented in the initial draft. Refining and pairing that copy with a consistent use of the author’s original ‘voice,’ to create a unique brand identity, which speaks clearly and concisely to its intended audience, is the reward for great content development!
With over twenty years’ experience, the varied professions in which I have put my skills to good use include law, banking and finance, information technology, construction materials, publishing, mutual funds and investments, consumer goods and services, and commercial real estate. This comprehensive exposure has afforded me a broad and versatile understanding of required Search Engine Optimization (SEO) industry-specific language to include idioms, nuances, terms of art, and abbreviations, when copywriting original content or copyediting existing content. Additional tools of the trade that I refer to include the Associated Press Stylebook, the Chicago Manual of Style, the Merriam-Webster Dictionary, Thesaurus, the Bluebook, Black's Law Dictionary, and Barron's Dictionary of Finance and Investment Terms.
Because of the diverse projects I work on, in each respective vertical, my pricing structure is unique to each request. Some projects are smaller in scope, but recurring; other projects are large, but singular. In either case, pricing is competitive and within freelance copywriting, copyediting, and proofreading market standards.
No matter what the project is, my goal is to make sure that it's your voice that communicates your brand to your clients about what is better and different about your product or service, employing necessary grammatical and SEO industry-specific language.
...when I'm not copywriting, copyediting, or proofreading with the proverbial red Sharpie® in my hand, I spend my time with my partner Brad, either downhill skiing at Loon Mountain in Lincoln, New Hampshire or surfing in Newport, Rhode Island. Other passions include reading (big surprise), cooking, and working out (I'm a huge kettle bell fan).