About Kim, The Word Lady™
I help my senior-level B2B clients to capitalize on their brand and image within their professional services, by emphasizing what makes them better and different through content development for all media platforms and channels.
I specialize in writing blogs, new website copy, as well as other social media content and marketing collateral. With each, I manage all subsequent publishing initiatives on social media. I also host my own podcast show, inviting B2B clients and guests to discuss their services and what is distinctive about their business. Other services include website development, facilitating client exposure in industry-related periodicals, and video bio spotlight production.
By employing my copywriting, line editing, copyediting, and proofreading skills, as appropriate, my goal is to pair the foundation of American English grammar rules with consistent use of my client’s original ‘voice’ to create a unique brand identity, which speaks clearly and concisely to their intended audience.
With over twenty-five years’ experience, I have put my writing skills to good use in an expansive variety of B2B professions, as is articulated on both my Areas of Expertise and Portfolio pages. Research skills are also a strong suit.
This comprehensive exposure has afforded me a broad and versatile understanding of required Search Engine Optimization (SEO) industry-specific language to include idioms, nuances, terms of art, and abbreviations, when copywriting original content or line editing and copyediting existing content. Additional tools of the trade that I refer to include the Associated Press Stylebook, the Chicago Manual of Style, the Merriam-Webster Dictionary, Thesaurus, the Bluebook, Black's Law Dictionary, and Barron's Dictionary of Finance and Investment Terms.
Because of the diverse projects I work on, in each respective vertical, my pricing structure is unique to each request. Some projects are smaller in scope, but recurring; other projects are large, but singular. In either case, pricing is competitive and within editorial and media industry standards.
No matter what the project is, my goal is to make sure that it's your voice that communicates your brand to your clients about what is better and different about your expertise in your specialized discipline, while employing necessary grammatical and SEO industry-specific language.
In my free time...
...when I'm not wielding the proverbial red Sharpie® in my hand, I spend my time with my partner Brad, either downhill skiing at Loon Mountain in Lincoln, New Hampshire or surfing in Newport, Rhode Island. Other passions include reading (big surprise), cooking, and working out (I'm a weight lifting aficionado and yoga devotee).