Blogs, LinkedIn Articles, and Editorial Calendar Management
Boston Edits offers writing blogs and LinkedIn articles for clients. These are written with industry-specific SEO keywords in mind, as well as in the unique 'voice' of the client, with topic collaboration and any relevant data included. Copyediting and proofreading pre-published client blogs are services offered. Parallel to that, Boston Edits manages client's editorial calendars, prompting blog submission for timely publication.
Website Content, Build-Out, and Maintenance
Writing original content for a new or existing website is the main service offering. Building a website often corresponds to writing that content and Boston Edits is pleased to offer both services. Ancillary to building a website is a detailed technical component, for which my background and skills in IT are an added benefit to my clients. Post-website launch, Boston Edits will maintain the website's announcements, activities, and blog posts.
Search Engine Optimization (SEO), Copywriting, Line Editing and Copyediting, and Proofreading
Search Engine Optimization (SEO), as applied to vertical-specific content, is very technical in two important ways. First, for the writing to be effective, it must speak to its audience, using terms and expressions associated with that industry and topic. Second, for greater visibility and broader distribution on the internet, SEO keywords serve to rank the website, blog, article, whitepaper, case study, as well as other published content higher up on the Google search engine results page (SERP). This is more than just common indexing. By publishing content with these two objectives, content is more easily found and recognized, ultimately driving traffic to a client's website, for further customer inquiry. For the online content I produce for my clients, these two criteria are critical.
Within law and education, experience includes copyediting and proofreading consumer law books, estate planning documents, lease agreements, complaints, memoranda, and letters of intent (LOI), as well as Ph.D. theses, college application essays, self-published books, textbooks, and biographies, and copywriting original website content for a national higher education consulting organization.
Experience in the business and financial documentation verticals encompass copyediting or proofreading business proposals, business contracts, valuation templates, service agreements, mutual fund prospectuses, statements of additional information (SAI), and stickers in English and in Spanish. Original copywriting experience includes whitepapers, executive summaries, case studies, statements of work (SOW), requests for proposal (RFP), and speech writing.
Other online content or print material includes copywriting and line editing or copyediting for business owners who are non-native American English speakers.
Social Media Management and Public Relations
Social media management encompasses managing my client's Google Business Profile, posting timely announcements of business activity on my client's Google Business Profile knowledge panel, and keeping track of and reporting to the client monthly or quarterly analytic activity, for the express purpose of future marketing endeavors.
Examples of social media content oversight and management also include client LinkedIn profiles, Facebook or Twitter posts and announcements, as well as copyediting or proofreading blogs.
Public relations initiatives have included press release drafting and distribution. Clients also seek out my services when the need arises to address specific or new, differentiating, and professional initiatives. This can encompass marketing to a new demographic, a new location, a new, parallel service offering, expanding into a new line of business, or highlighting charitable and volunteer work, as an auxiliary complement to professional activity.
Podcasting
In December 2020, Boston Edits, LLC, in partnership with David Yas of Boston Podcast Network LLC, began hosting guests for an exclusive podcast segment, unique to their business! Each segment is featured under the show's title 'Communication Commandments with Kim Calvi, a presentation of Boston Edits, LLC on the Boston Podcast Network's website, as well as all spaces where the guest has an online presence, and on the two pages, 'podcasts' and 'podcast blogs' on this website.
If interested in scheduling your spot on the show and learning about collateral marketing, communication and social media investment packages related to your segment, please reach out to me at kim@bostonedits.com and let's further promote your brand and maximize your social media presence by showcasing what makes you better and different!
Self-Publishing Books
Since 2020, Boston Edits has been involved in managing the self-publishing process for clients. Many are business consultants with years of vast experience in their particular area, who have seen the need to stay competitive by publishing their collected findings and experience, in both print (hardcover and paperback) and ebook versions.
Boston Edits manages the process, from ISBN purchasing to line editing and copyediting the manuscript, to uploading the final draft, and preparing the manuscript for publication and distribution.
Marketing Collateral
Boston Edits copywrites original content for all client sell sheets, postcards, and magazine and periodical ads. Business cards content and layout are often asked for, in tandem with website build-out.
Book Reviews
As is featured on the blog page, Boston Edits receives requests from authors to review their soon-to-be-published works, for promotion on social media. These include non-fiction, and business and management consulting or best business practices manuscripts.
Whitepapers and Case Studies, and Executive Summaries
Boston Edits is pleased to offer these high-end research and writing services. While projects of this scope require time, extensive research, data gathering, interviews with industry experts, and creation of illustrative graphs and charts, among other pertinent and necessary components, the end result of either, is an inclusive compilation intended to direct the reader to a particular conclusion or to better understand an issue of complexity in a real-life context, respectively.
Executive summaries are shorter business documents written for clients with more immediate deadlines, but, as with whitepapers and case studies, include important data for a specific business purpose.