Search Engine Optimization (SEO), as applied to vertical-specific content, is very technical in two important ways. First, for the writing to be effective, it must speak to its audience, using terms and expressions associated with that industry and topic. Second, for greater visibility and broader distribution on the internet, SEO keywords serve to rank the website, blog, article, whitepaper, case study, as well as other published content higher up on the Google search engine results page (SERP). By publishing content with these two objectives, content is more easily found and recognized, ultimately driving traffic to a client's website, for further customer inquiry. For the online content I produce for my clients, these two criteria are critical.
Within law and education, experience includes copyediting and proofreading consumer law books, estate planning documents, lease agreements, complaints, memoranda, and letters of intent (LOI), as well as Ph. D. theses, college application essays, self-published books, textbooks, and biographies, and copywriting original website content for a national higher education consulting organization.
Experience in the business and financial documentation verticals encompass copyediting or proofreading business proposals, business contracts, valuation templates, service agreements, mutual fund prospectuses, statements of additional information (SAI), and stickers in English and in Spanish. Original copywriting experience includes whitepapers, executive summaries, case studies, statements of work (SOW), requests for proposal (RFP), and speech writing.
Other online content or print material includes copywriting and line editing or copyediting for business owners who are non-native English speakers.
In December 2020, Boston Edits, LLC, in partnership with David Yas of Boston Podcast Network LLC, began hosting guests for an exclusive podcast segment, unique to their business! Each segment is featured under the show's title 'Communication Commandments with Kim Calvi, a presentation of Boston Edits, LLC on the Boston Podcast Network's website, as well as all spaces where the guest has an online presence, and on the two pages, 'podcasts' and 'podcast blogs' on this website.
If interested in scheduling your spot on the show and learning about collateral marketing, communication and social media investment packages related to your segment, please reach out to me at email@example.com and let's further promote your brand and maximize your social media presence, by showcasing what makes you better and different!
Boston Edits offers writing blogs and LinkedIn articles for clients. These are written with industry-specific SEO keywords in mind, as well as in the unique 'voice' of the client, with topic collaboration and any relevant data included. Copyediting and proofreading pre-published client blogs are services offered. Parallel to that, Boston Edits manages client's editorial calendars, prompting blog submission for timely publication.
Writing original content for a new or existing website is a main service offering. Building a website often corresponds to writing that content and Boston Edits is pleased to offer both services. Ancillary to building a website is a detailed technical component, for which my background and skills in IT is an added benefit to my client. Post-website launch, Boston Edits will maintain the website's announcements, activities, and blog posts.
Social media management encompasses managing my client's Google My Business profile, posting timely announcements of business activity on my client's Google My Business knowledge panel, and keeping track of and reporting to the client monthly or quarterly analytic activity, for the express purpose of future marketing endeavors.
Examples of social media content oversight and management also includes client LinkedIn profiles, Facebook or Twitter posts and announcements, as well as copyediting or proofreading blogs. Public relations initiatives have included press release drafting and distribution.
Since 2020, Boston Edits has been involved in managing the self-publishing process for clients. Many are business consultants with years of vast experience in their particular area, who have seen the need to stay competitive, by publishing their collected findings and experience, in both print (hardcover and paperback) and ebook versions.
Boston Edits manages the process, from ISBN purchasing to line editing and copyediting the manuscript, to uploading the final draft, and preparing the manuscript for publication and distribution.
Boston Edits is pleased to offer these high-end research and writing services. While projects of this scope require time, extensive research, data gathering, interviews with industry experts, and creation of illustrative graphs and charts, among other pertinent and necessary components, the end result of either, is an inclusive compilation intended to direct the reader to a particular conclusion or to better understand an issue of complexity in a real-life context, respectively.
Executive summaries are shorter business documents written for clients with more immediate deadlines, but, as with whitepapers and case studies, include important data for a specific business purpose.
As is featured on the blog page, Boston Edits receives requests from authors to review their soon-to-be-published works, for promotion on social media. These include non-fiction, fiction, and business and management consulting or best business practices manuscripts.
Boston Edits copywrites original content for all client sell sheets, postcards, and magazine and periodical ads. Business cards content and layout are often asked for, in tandem with website build-out.