Search Engine Optimization (SEO), as applied to vertical-specific content, is very technical in two important ways. First, for the writing to be effective, it must speak to its audience, using terms and expressions associated with that industry and topic. Second, for greater visibility and broader distribution on the Internet, SEO keywords serve to rank the website, blog, article, whitepaper, case study, as well as other published content higher up on the Google search engine results page (SERP). By publishing content with these two objectives, content is more easily found and recognized, ultimately driving traffic to a client's website, for further customer inquiry. For the online content I produce for my clients, these two criteria are critical.
Within law and education, experience includes copyediting and proofreading consumer law books, estate planning documents, lease agreements, complaints, memoranda, and letters of intent (LOI), as well as Ph. D. theses, college application essays, self-published books, textbooks, and biographies, and copywriting original website content for a national higher education consulting organization.
Experience in the business and financial documentation verticals encompass copyediting or proofreading business proposals, business contracts, valuation templates, service agreements, mutual fund prospectuses, statements of additional information (SAI), and stickers in English and in Spanish. Original copywriting experience includes whitepapers, executive summaries, case studies, statements of work (SOW), requests for proposal (RFP), and speech writing.
Other online content or print material includes copywriting or copyediting for business owners who are non-native English speakers.
Writing original content for a new or existing website is a main service offering. Building a website often corresponds to writing that content and Boston Edits is pleased to offer both services. Post-website launch, Boston Edits will maintain the website's announcements, activities, and blog posts.
Since the beginning of 2020, Boston Edits began writing blogs and LinkedIn articles for clients. These are written with industry-specific SEO keywords in mind, as well as in the unique 'voice' of the client, with topic collaboration and any relevant data included. Copyediting and proofreading pre-published client blogs are services offered. Parallel to that, Boston Edits manages client's editorial calendars, prompting blog submission for timely publication.
Boston Edits is pleased to offer these high-end research and writing services. While projects of this scope require time, extensive research, data gathering, interviews with industry experts, and creation of illustrative graphs and charts, among other pertinent and necessary components, the end result of either, is an inclusive compilation intended to direct the reader to a particular conclusion or to better understand an issue of complexity in a real-life context, respectively.
Executive summaries are shorter business documents written for clients with more immediate deadlines, but, as with whitepapers and case studies, include important data for a specific business purpose.
As is featured on the blog page, Boston Edits receives requests from authors to review their soon-to-be-published works, for promotion on social media. These include non-fiction, fiction, and business and management consulting or best business practices manuscripts.
Examples of social media content oversight and management includes client LinkedIn profiles, Facebook or Twitter posts and announcements, as well as copyediting or proofreading blogs.
Boston Edits copywrites original content for all client sell sheets, postcards, and magazine and periodical ads. Business cards content and layout are often asked for, in tandem with website build-out.