Blogs, LinkedIn Articles, and Editorial Calendar Management
Boston Edits offers writing blogs and LinkedIn articles for clients. These are written with industry-specific SEO keywords in mind, as well as in the unique 'voice' of the client, with topic collaboration and any relevant data included. Copyediting and proofreading pre-published client blogs are services offered. Parallel to that, Boston Edits manages client's editorial calendars, prompting blog submission for timely publication.
Website Content, Build-Out, and Maintenance
Writing original content for a new or existing website is the main service offering. Building a website often corresponds to writing that content and Boston Edits is pleased to offer both services. Ancillary to building a website is a detailed technical component, for which my background and skills in IT are an added benefit to my clients. Post-website launch, Boston Edits will maintain the website's announcements, activities, and blog posts.
Social Media Management and Public Relations
Social media management encompasses managing my client's Google Business Profile, posting timely announcements, updates, and Q&As to enhance social media visibility and draw attention to my client’s subject matter expertise. Other social media services include quarterly monitoring and reporting on my client's Google Business Profile’s knowledge panel activity for the express purpose of future marketing endeavors. This same oversight and management apply to client LinkedIn profiles, Facebook pages, and Instagram or Twitter posts.
Public relations (PR) initiatives have included press release drafting and distribution. Clients also seek out my services when the need arises to address specific or new, differentiating, and professional initiatives. This can encompass marketing to a new demographic, a new location, a new, parallel service offering, expanding into a new line of business, or highlighting charitable and volunteer work, as an auxiliary complement to professional activity.
Other PR support includes seeking out opportunities and managing client exposure for inclusion in local, regional, and national printed materials designed to promote and heighten my client's brand visibility and expertise.
Podcasting
In December 2020, Boston Edits, LLC, in partnership with David Yas of Boston Podcast Network LLC, began hosting guests for an exclusive podcast segment, unique to their business! Each segment is featured under the show's title 'Communication Commandments with Kim Calvi, a presentation of Boston Edits, LLC on the Boston Podcast Network's website, as well as all spaces where the guest has an online presence, and on the two pages, 'podcasts' and 'podcast blogs' on this website.
If interested in scheduling your spot on the show and learning about collateral marketing, communication and social media investment packages related to your segment, please reach out to me at kim@bostonedits.com and let's further promote your brand and maximize your social media presence by showcasing what makes you better and different!
Book Reviews
As is featured on the blog page, Boston Edits receives requests from authors to review their soon-to-be-published works, for promotion on social media. These include non-fiction, and business and management consulting or best business practices manuscripts.
Marketing Collateral
Boston Edits copywrites original content for all client sell sheets, postcards, and magazine and periodical ads. Business cards content and layout are often asked for, in tandem with website build-out.
Whitepapers and Case Studies, and Executive Summaries
Boston Edits is pleased to offer these high-end research and writing services. While projects of this scope require time, extensive research, data gathering, interviews with industry experts, and creation of illustrative graphs and charts, among other pertinent and necessary components, the end result of either, is an inclusive compilation intended to direct the reader to a particular conclusion or to better understand an issue of complexity in a real-life context, respectively.
Executive summaries are shorter business documents written for clients with more immediate deadlines, but, as with whitepapers and case studies, include important data for a specific business purpose.